Sony XR55X90LU 55" 4K UHD HDR Google Smart Full Array TV

The Sony XR-55X90LU is the ultimate home cinema TV for those who take TV viewing seriously – at this sort of level you need to know your money is well spent. With its 55-inch display and state-of-the-art Full Array technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.

At the heart of the Sony XR-55X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.

With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there's more depth to the player with the football or the main character, and written text is easier to see

Another great feature of the Sony XR-98X90LU is its easy to use Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system and whatever the setting the super slim metal bezel adds a touch of sophistication that you’d expect from Sony