Sony XR55X90LU 55" 4K UHD HDR Google Smart Full Array TV

£999.00 * Save £200 £1,199.00 * (16.68% Saved)

Prices incl. VAT plus shipping costs


In Stock - Ready to Deliver

  • 5 Year Warranty (registration required)
  • Full Array LED Screen
  • Auto Genre Mode detects whether you are Gaming, watching Sports or Movies
  • 3 Way Stand fits any furniture
  • SON-XR55X90LU
Additional Services
Premier TV Installation £70.00
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Standard TV Installation £45.00
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TV Wall Installation £99.00
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TV Disposal £20.00
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The Sony XR-55X90LU is the ultimate home cinema TV for those who take TV viewing seriously – at... more
Product information "Sony XR55X90LU 55" 4K UHD HDR Google Smart Full Array TV"

The Sony XR-55X90LU is the ultimate home cinema TV for those who take TV viewing seriously – at this sort of level you need to know your money is well spent. With its 55-inch display and state-of-the-art Full Array technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.

At the heart of the Sony XR-55X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.

With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there's more depth to the player with the football or the main character, and written text is easier to see

Another great feature of the Sony XR-98X90LU is its easy to use Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system and whatever the setting the super slim metal bezel adds a touch of sophistication that you’d expect from Sony


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Please note we currently only offer Free Delivery to North Yorkshire   The... more
Delivery Information

Please note we currently only offer Free Delivery to North Yorkshire


The minimum spend to be eligible for free local delivery will be calculated at checkout depending on your postcode. For those on our usual daily van routes, this is £49.00.


For those outside of Yorkshire, we can offer a nationwide delivery service (UK mainland only) via a third-party courier for a fixed charge of £7.99. 


This delivery service is usually carried out by DPD on their 1-2 day service, or Parcelforce on their Express 48 service. If this option is not presented to you at checkout, then it may be the type of product you are trying to order is too large for a courier. Please ring us for any clarification.



Our aim is to deliver all goods ordered held in stock within 3 working days. Deliveries are normally undertaken by our own personnel using our own vehicles so that we can offer you the best possible service. If the product that you have selected is not available at the time of placing your order, and it is necessary for us to order directly from the manufacturer, you will be contacted within 48 hrs. We will keep you updated with the progress of your order if the item is on backorder.


If you are ordering from outside our normal operating area we may offer a delivery-only service using third-party carriers on smaller items but not on large appliances or televisions and at our discretion.  Please ring us for more information.


Prices quoted are subject to stock availability. It is your responsibility to check your goods upon delivery for shortages or damage and to make a note of such on the carrier's consignment note when you sign for the goods. Any shortage or damage must be reported within 48hrs of taking delivery.


If the delivery is not completed on the agreed date as a result of no one being available at the delivery address a second delivery charge will be applied. If an installation is selected on a domestic appliance this is for connection to adjacent and available services and will not include hard wiring or any plumbing work. Standard delivery and installation is to ground floor accommodation. If delivery is required upstairs whether a lift is available or not, please check with us before ordering.


If you have requested that the old product is to be removed for scrap, this must be disconnected in advance of the delivery of the new appliance. However, if you have requested installation of a new appliance our team will, wherever possible disconnect it for you if delivery is done using our own vehicles and personnel.


Additional security checks may be carried out before your delivery date to ensure our customers are protected from online fraud. You may, therefore, be contacted before your delivery so these checks can be carried out.


We deliver to:














Boston Spa

Pateley Bridge









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